Coalition Coffee Roasters
Better Coffee Together
Discover fresh specialty commercial-grade coffees roasted in New Jersey, with expert espresso machine repairs and tailored business training services.
At Coalition Roasters, we believe that great coffee should be simple. Each of our coffees is as approachable as it is delicious. Our goal is to offer exceptional coffees using modern techniques while staying true to the inherent traditions of our coffee culture. Coffee is meant to be enjoyed, plain and simple.
Bag Label Design
I designed clean, modern coffee bag labels emphasizing the roast's tasting notes and level. Using a minimalist approach with geometric shapes, clean lines, and ample white space, I created visually appealing and informative designs. Tasting notes were prominently displayed, and a clear indicator combined text and visuals for roast levels. Consistent branding across all designs ensured the labels stand out on shelves and enhance the customer experience.
Order Thank You Postcard
Included in every online coffee order, our thank you postcards express gratitude and share our brand’s story and values. Each card features a heartfelt thank you message, details our mission and community commitment, and showcases a clean, cohesive design with high-quality images and consistent branding. Contact information and social media handles encourage further engagement. These postcards convey appreciation, enhance the customer experience, and strengthen brand loyalty.
Promotional Keychain
I designed custom 2.5-inch PVC keychains for potential B2B clients, distributed by mail and in person by our sales team. Featuring a 3D two-color design, our logo is prominently displayed on the front, with key selling points highlighted on the back. Made from high-quality material, these durable and engaging keychains leave a lasting impression. Packaged for easy distribution, they effectively showcase our brand, communicate our unique selling points, and strengthen business relationships, enhancing brand recognition.
Training Infographics Sheets
I developed comprehensive training infographics for our B2B clients, focusing on coffee brewing techniques and machine maintenance to ensure their staff can deliver exceptional coffee experiences. These materials are crucial in reinforcing our commitment to their success and product quality. With detailed diagrams and clear instructions on brewing methods and machine care, the infographics simplify processes, promote consistency, and are branded to enhance engagement and build lasting client relationships. They empower our clients to maintain high standards, improving operational efficiency and market reputation.
MORE CONTENT
Arabica Coffee Co.
Family Coffee Roasters Since 1988
Arabica Coffee Roasters, a family-owned and operated coffee service company, has served the northeast since 1988. Our story starts with founder Steven Leles, who, arriving in the United States from Greece in 1983 with limited English, ventured into the vending and coffee truck business.
Today, operating from a 30,000-square-foot facility with advanced roasting and packaging technology, we serve over 1000 businesses in the greater New York, New Jersey, and Connecticut metro area. Our diverse clientele includes bagel shops, diners, delis, fine dining establishments, and catering halls, with the list continually growing.
Branded Server Stations
I oversaw the installation of branded coffee stations in public cafes, with a special emphasis on a hospital cafe. This involved applying custom server wraps and signage featuring our coffee roaster's branding, ensuring customers in the hospital setting recognized and trusted our high-quality products. This cohesive approach bolstered brand recognition and enhanced the overall customer experience, fostering trust and loyalty among cafe visitors.
Pictured: Holy Name Medical Center
Service Information Booklet
I crafted a comprehensive service booklet to empower our sales team in B2B engagements, outlining our mission, offerings, services, and commitment to direct trade. This tool integrates product photos, infographics, and behind-the-scenes glimpses of our roastery, providing businesses with a compelling view of how we enhance coffee programs. Illustrating our expertise and operations visually effectively communicates our value and fosters trust, facilitating strong partnerships in the competitive coffee industry.
Order Thank You Postcard
I developed customer thank you card postcards for every online coffee order, expressing gratitude while introducing our brand's identity and values. Each card features a thank you message and invites customers to join our community of coffee enthusiasts.
