VETERAN
PATHWAYS
HOME
Designed under contract employment, this project involves collaborating with a faith-based nonprofit organization committed to providing peer support services for Service Members, Veterans, First Responders, and their families.
The task at hand was to create digital marketing materials to promote and support their virtual marathon fundraiser.
NEW DAWN, NEW DAY, NEW WAY, NEW LIFE
Facebook Event Page & Thumbnail Graphic
The promotional efforts kicked off with the creation of a dedicated Facebook event page, serving as a centralized hub outside of the website for sharing event-related updates and statistics.
Additionally, during this phase, I had the opportunity to collaborate with a peer specialist on the creation of a logo for the Warrior Awareness Initiative branch of Veteran Pathways Home. Together, we crafted a logo that embodies the pride and resilience of military personnel.
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Event Promotional Flyer
Employed for both print and digital marketing, the promotional flyer was strategically designed to achieve the dual objectives of delivering all essential information in a concise format while engaging the audience effectively.
Facebook Post & Graphic
I seized the opportunity within this post's description to establish a meaningful connection with our target audience by sharing inspiring words from a peer. The accompanying graphic not only conveys the event's core objectives but is also designed to evolve seamlessly as the event progresses.
Instagram Post
I selected an image from Adobe Stock that captures the essence of a typical event participant, while skillfully utilizing the description to establish a meaningful connection between the race and ongoing global events.
